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CASE STUDY

CX Health Check and Maturity Assessment

Customer Experience Uplift

Transforming the member experience in private health

CXO2 conducted a comprehensive review of the contact centre of a private health insurer, addressing several issues, including long wait times and high abandonment rates.


Following a detailed analysis and recommendations, we implemented short-term and long-term strategies, improving workforce planning, reporting, leadership, and coaching. These efforts significantly enhanced member experience, reduced attrition and wait times, and fostered a high-performance culture. The transformation not only boosted the contact centre's efficiency but also improved the organisation's overall reputation and member satisfaction.

4.9 / 5.0

Star rating improvement

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David Vincent

Ask me about health check and maturity assessments.

Modern Architecture
WHAT WE DID

Comprehensive review and a transformation plan for the contact centre across 3 horizons.

Cultural transformation including new ways of working, planning and introduction of agile test and learn principles.

Enhanced capabilities through workforce planning, advanced reporting, leadership development, and frontline coaching.

WHAT WE ACHIEVED

IMPROVED QUEUES
Reduced Average Speed to Answer from 7 minutes to 30 seconds overall.

BETTER SERVICE
Improved Grade of Service from under 20% to 80% of calls answered in 60 seconds.

IMPROVED ADVOCACY
Customer Ratings improved from 2.2 stars to 4.4 stars within six months, stabilising at 4.9 stars after 12 months.

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