
WHO WE ARE
Our team.
We get CX.
With over 100 years' combined experience, we get CX.

Sara Elmstrom
Chief Executive Officer & Practice Lead, CX Transformation
Experienced executive with a 25-year career driving transformation for iconic local and international brands in retail, travel, financial services, health, utilities and not for profits. Sara works with boards and group executive teams on CX strategy, operating model design, experience orchestration, and high-performance cultures.

Dale Clifford
Associate, UX Design & Digital Transformation
Innovation designer and registered Apple developer with 20+ years' experience in financial services, insurance, banking, energy, utilities and real estate across technology, operations and CX transformation, building scalable systems, managing DevOps, Testing and Deployment.

David Vincent
Chief Operating Officer, Practice Lead - Process Optimisation, Technology & AI Enablement
David has led transformation and operational improvement programs across Australia, New Zealand, Vietnam and the UK. Extensive experience in operations, process optimisation and transformation through technology. David brings a unique blend of lived frontline experience and strategic leadership.

Stuart Brown
Partner
Experienced commercial and strategy executive with a track record across multiple industries. Stuart works with boards and executive teams on growth strategy, M&A, and value creation.
He builds clear, fact-based views of performance, using data to diagnose root causes and sharpen decision making.

Mitisha Paleja
Consultant, Service Design & CX Insights
Innovative consultant with experience across CX, service design, and data-driven insights. With a background in international business and experience across startups and trusted brands, she helps turn insights into practical outcomes for health, insurance, banking, and retail brands.



