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WHO WE ARE

Our team.

We get CX.


With over 100 years' combined experience, we get CX.

Sara Elmstrom

Chief Executive Officer & Practice Lead, CX Transformation

Experienced executive with a 25-year career driving transformation for iconic local and international brands in retail, travel, financial services, health, utilities and not for profits. Sara works with boards and group executive teams on CX strategy, operating model design, experience orchestration, and high-performance cultures. ​

Maria Stavrinides

Associate & Practice Lead Culture, Leadership & Capability

Leading organisational development executive and registered psychologist with a career spanning corporate change, consulting to CEOs and group executive including Qantas, Westpac and IAG.​

Dale Clifford

Associate, UX Design & Digital Transformation

Innovation designer and registered Apple developer with 20+ years' experience in financial services, insurance, banking, energy, utilities and real estate across technology, operations and CX transformation, building scalable systems, managing DevOps, Testing and Deployment. ​

David Vincent

Chief Operating Officer, Practice Lead - Process Optimisation, Technology & AI Enablement

David has led transformation and operational improvement programs across Australia, New Zealand, Vietnam and the UK. Extensive experience in operations, process optimisation and transformation through technology. David brings a unique blend of lived frontline experience and strategic leadership. ​

Stuart Brown

Partner

Experienced commercial and strategy executive with a track record across multiple industries. Stuart works with boards and executive teams on growth strategy, M&A, and value creation. ​
He builds clear, fact-based views of performance, using data to diagnose root causes and sharpen decision making. ​

Holly Jonas

Associate, Brand & Technology

Holly is a marketing, operations, and communications professional with 20 years of experience building iconic brands across Europe, The Middle East, Africa, APAC, and ANZ. Skilled in strategy, marketing planning, and operations.

Stuart Blake

Executive Chair

Co-founder and Executive Chair of CXO2 and The Bridge International. Leads the Strategy and Corporate Development practice as a trusted advisor working with Boards, CEOs and executive teams across banking, insurance, health and retail. ​

Mitisha Paleja

Consultant, Service Design & CX Insights

Innovative consultant with experience across CX, service design, and data-driven insights. With a background in international business and experience across startups and trusted brands, she helps turn insights into practical outcomes for health, insurance, banking, and retail brands.​

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Level 18 / 99 Walker Street, North Sydney NSW 2026

© 2026 CXO2

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