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CASE STUDY

Culture, Leadership & Capability

Emotional de-escalation and Resilience program

We were engaged by a global leader in English Test for Healthcare Professionals to provide proactive support for the Customer Care team managing emotionally escalated customers.

This program of work provide proactive support to the Customer Care Team who connect with customers during an appeals, complaints or escalation process. This connection was in the form of an email, chat or phone conversations.


It was identified that the team would benefit from the opportunity to develop confidence and skills on how to manage difficult or challenging customer conversations. Specifically, building understanding and skills on how to connect with customers who may be emotionally distressed. As well as develop personal resilience as individuals and as a team.



Testimonial quote


“We worked with Maria from The Bridge International to support our Customer Experience team during a crucial period. I am thoroughly impressed by the care and passion Maria demonstrated. She took a unique approach to deeply understand our business, our team, and the challenges we were facing, collaborating with us to co-design a tailored solution. Her industry experience and expertise were evident as she developed a comprehensive program of activities aimed at enhancing communication skills and building resilience within our Customer Experience team. This program was incredibly valuable and engaging, playing a key role in fostering a strong, high-performing culture within our CX team.”


Wendy Huang

General Manager – CX

OET

Better

Confidence and Skills

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Maria Stavrinides

Ask me about our leadership and coaching programs.

Modern Architecture
WHAT WE DID

Design: Discovery & Design eg case scenarios and processes

Delivery: Summary packs/learning journals and Snapshots pack

Embedment: 2-month program delivery including face to face sessions and virtual peer coaching sessions

WHAT WE ACHIEVED

IMPROVED CONFIDENCE
Increased confidence across the Customer Care team when handling complaints, appeals and emotionally escalated customer interactions.

ENHANCED CAPABILITY
Developed practical skills in emotional de-escalation, communication and customer engagement through coaching and peer learning.

STRONGER TEAM RESILIENCE
Built a more resilient and supported team culture, improving wellbeing, performance and the ability to manage challenging customer situations over time.

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