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Customer expectations are changing, fuelled by Big Tech
Recently we wrote about how Big Tech is influencing customer experiences on a global scale. At the same time, we're also seeing a trend...

Dale Clifford
Feb 26, 20253 min read


How changing customer expectations are changing perceptions around loyalty
Recently we wrote about how Big Tech is influencing customer experiences and ultimately how this is driving a shift in customer...

Dale Clifford
Feb 26, 20252 min read


Critical Mass: How business size and scale impacts CX
Big tech has changed customer expectations on a global scale, and most other businesses can’t keep up. In 2016, Uber resolved my...

Dale Clifford
Feb 24, 20253 min read


Why customer obsession is a necessity
When teams understand the customer deeply, their work doesn’t just meet metrics — it creates value that resonates.

Dale Clifford
Feb 10, 20257 min read


CEO for a Day: Paving the Path to Excellence Through People and Culture (Part 3 of 3)
Over the past two articles in the "CEO for a Day" series, we've explored how people and culture serve as the foundation of business...

Sara Elmstrom
Nov 20, 20243 min read


Good CX = good business!
In today's competitive market, the link between customer experience (CX) and commercial success is undeniable; yet 'customer experience'...

Sara Elmstrom
Nov 15, 20242 min read


Reflections from InsureTech Connect (ITC) conference 2024
Returning to Australia after a whirlwind week at InsureTech Connect (ITC) in the US, our team has been reflecting on the incredible...

Sara Elmstrom
Oct 25, 20243 min read


CEO for a Day: Driving Success Through People and Culture (part 2 of 3)
Change Management, Visibility, and Engagement as Levers of Organisational Success In Part 1 of our “CEO for a Day” series, we uncovered...

Sara Elmstrom
Oct 23, 20243 min read


Reflecting on Day 1 of InsureTech Connect 2024: Key Takeaways
This week, our team from The Bridge International & CXO2 had the opportunity to attend the InsureTech Connect (ITC) Conference in Las...

Sara Elmstrom
Oct 16, 20242 min read


CEO for a Day: How People & Culture Drives Business Success (part 1 of 3)
Imagine you were the CEO, and you had the power to steer your company towards unparalleled success. What would you change? Over the past...

Sara Elmstrom
Sep 24, 20243 min read


CXO2 is pleased to announce that Dale Clifford has joined the team
Dale brings a wealth of knowledge and expertise with over 20 years of experience in industries as diverse as energy, real estate,...

Sara Elmstrom
Aug 1, 20241 min read


Insurance News highlights the launch of CXO2 by The Bridge International
We appreciate Insurance News for highlighting the launch of CXO2 . As a specialist consulting business, our practitioner team is...

Sara Elmstrom
Jul 29, 20241 min read


CXO2 Launch: Featured in Tech Business News and Mi3Australia—Transforming Customer Experience with 100+ Years of Expertise
We are pleased to see Tech Business News and Mi3Australia cover the launch of CXO2 . With a dedicated team of customer-obsessed...

Sara Elmstrom
Jul 26, 20241 min read


CXO2: Consultancy.com.au Covers Our New Approach to Customer Experience
It’s great to see Consultancy Australia cover the announcement of our new CX business. CXO2 is a specialist consultancy with a team...

Mitisha Paleja
Jul 26, 20241 min read


Industry-leading boutique consultancy The Bridge International announces a new specialist consulting practice ‘CXO2’ to help clients “Breathe new life into customer experience”.
CXO 2 – Breathing New Life into Customer Experience - The Bridge International announces the launch of CXO2 led by CEO Sara Elmstrom...

Sara Elmstrom
Jul 24, 20243 min read


Harnessing Omnichannel for Success: Highlights from Customer Contact Week 2024
We are thrilled to share the exciting news of our recent partnership with Customer Contact Week Australia and NZ 2024 (CCW24) , where...

Sara Elmstrom
Mar 11, 20242 min read


The Impact of Remote Work
The trend towards remote work did not stop with the end of the pandemic. It is ongoing and presents challenges to address.

Sara Elmstrom
Aug 30, 20232 min read


International Health Care Organisation
Leading a digital transformation program, the CCSI team completed a health check of contact centre, back office and digital operations.

Sara Elmstrom
Aug 30, 20231 min read


Government Agency
CCSI completed a health check and business process review, and reduced operational costs by 30%.

Sara Elmstrom
Aug 30, 20231 min read


Leading Insurer
One of Australia’s leading state based insurance brands was impacted by four catastrophic weather events in 2021-22.

Sara Elmstrom
Aug 30, 20231 min read
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